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Search engine optimization, or SEO, is the practice of optimizing your website so that it will rank higher in search engine results. SEO is important because most people don’t scroll past the first page of search engine results. You’re losing money if your site isn’t near the top of the first page. Inbound marketers now say that SEO is not about finding new customers but about retaining the ones you have by increasing sales and leads. The higher you rank in Google, the more likely customers are going to click on your link instead of one of your competitors.

The search engine optimization (SEO) landscape continues to evolve at an intense pace. New tools and techniques emerge on a daily basis, making it necessary for marketers to stay on top of what works and what doesn’t. To help you keep your digital marketing strategy flexible and effective, we’ve created a list of the top 10 SEO tools that you must have in your arsenal by the end of 2022. The biggest players in the space are rolling out new tools faster than ever before, so make sure you don’t miss any updates.